#Paranormal activity budget movie
“I say to the directors ‘I guarantee your movie will be seen, but I’m not guaranteeing how it will be seen,’” Blum said. So even if a film bombs and isn’t even put into theaters, the worst-case scenario is typically a $1 million loss. and another $2 million overseas.īlumhouse also doesn’t decide on whether a movie is going to the big screen or straight through digital until it’s finished. Blum said digital distribution through channels like iTunes can guarantee about $2 million in sales in the U.S.
The studio typically spends no more than $4 million to $5 million on a film - and that number isn’t pulled out of thin air.
#Paranormal activity budget code
So what’s the formula? Blumhouse CEO Jason Blum outlined it in a conversation with Peter Kafka at Recode ’s Code Media conference at The Ritz-Carlton in Dana Point, Calif., on Monday evening.
It was granted a limited release in 170 theaters and grossed 7 million dollars on its opening weekend. When a humble 2007 movie built upon this technique with an even simpler premise, the found-footage sub-genre exploded once again. Namely, turning low-budget flicks - think “Paranormal Activity,” “The Purge” franchise and indie sensation “Whiplash” - into blockbuster hits. Paranormal Activity was made with a 15,000 budget. With a budget of only 100,000, the movie brought in over 42.9 million worldwide at the box office, making it a huge hit, earnings-wise. The movie studio Blumhouse Productions has become known for doing less with more.
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